That time when websites repeated thousands of times the same keyword they wanted to Hong Kong Phone Number List rank for? To avoid this type of black hat practice , called keyword stuffing, which is detrimental to the user experience, Google adopted LSI. Thus, the search engine has more intelligence to value quality content for the Hong Kong Phone Number List visitor. Within that logic, then, the TF-IDF serves to process the language used in the content. It does not serve to make sense of the terms, but to understand their importance and give them different weights.
Before that, Google only considered keyword density, which is a fairly widespread concept in SEO, but only analyzes the Hong Kong Phone Number List frequency of the term on the page, without evaluating its relevance. Thus, the word "what" could be understood as relevant in a post about "Content Marketing", since it always appears quite often.TF-IDF then adjusts that estimate to understand the importance of the term by comparing the frequency on the page to Hong Kong Phone Number List its frequency in thousands of other documents. That way, Google can refine the quality of the indexing for the right keywords.
In this way, when the user does a search on Google, he will know to Hong Kong Phone Number List indicate the most valuable pages for his query, considering other factors for positioning , of course. How can this on page optimization approach contribute to your blog? After knowing what TF-IDF is, you might be wondering: ok, but how can that help my SEO strategies? First of all, knowing the logic of the TF-IDF is important to Hong Kong Phone Number List understand how Google works and how it has evolved over the years. This is the first step in establishing your SEO strategies, according to the latest algorithm updates.