Blue links in emails: These are a useful usability feature, but all too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. Over the years, we've seen several ways to handle blue links in HTML emails, from simple to complex. But which techniques work best? And how can marketers ensure a beautiful email design without sacrificing useful features of an email? In this guide, we'll see what blue links are and how best to prevent them from ruining your own emails. Prepare to learn: What are blue links? Should they be deleted?
How to change them for each email client Cas Edge as a fallback (and for Outlook) The Anatomy of a Broken Email (2nd Edition) Warning: there are other culprits of a broken email Do email errors make you shiver? Blue links are just one of the ways your email can look broken. Dive deep into what can break your email and tips and tricks for staying loyal. Reveal common issues and fixes → What are blue links? Blue links are exactly what they sound like: text in an E-Commerce Photo Editing Service email that adopts the default blue underline style common to hyperlinks. In email marketing, especially on mobile devices, these blue links are automatically created by email clients to provide users with options to save or interact with information. In recent years, Apple Mail has updated its handling of some of these links and no longer makes them blue. For addresses and times, iOS devices retain the original style but add a dotted underline to indicate that they are clickable. While this is a step forward for the accessibility of some of the blue link issues, it does not fix all the issues as more than just addresses and times may be affected.
Most iOS versions of Apple Mail turn phone numbers, URLs, and email addresses blue, but leave physical addresses and times in the original color (red, in the example below ). blue links in iOS Apple Mail In iOS 13, the content is still linked, but the original styled color is retained: automatic links in Apple Mail iOS 13 In our tests, these are prime candidates to become linked content (blue or otherwise): Addresses Appointment Email addresses Website URLs Times Phone numbers