Have you always wanted to try to sell on Google Shopping? If the answer is yes, you are in luck, because on April 21st Google announced that it would offer the possibility to sell on Google Shopping for free.
This change will primarily affect the United States, but Google plans to roll it out to the rest of the world by the end of the year.
The search engine giant could not have picked a better time for this news, as online store traffic has increased dramatically due to the pandemic we are experiencing. Google said it hopes this will help "merchants to connect more easily with consumers, whether or not they advertise on Google."
The ability to use this sales channel for free could change the cards on the table for many small merchants who otherwise would not be able to afford to use Google's shopping channel.
Google offers you the possibility to increase the visibility of your shop and to show your products to the millions of people who use the platform every day.
In this article we will analyze this change and explain how it will affect the world of dropshippers and ecommerce proprietary entrepreneurs .
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Google Shopping: how does it work and what has changed?
Just like Facebook or Instagram ads, Google Shopping ads are a way to gain customers and drive more sales to your online store. While ads on Google Philippines Photo Editor Shopping aren't used by dropshippers as much as on social media, they make up over 16% of ecommerce site sales.
Ads on Google Shopping appear at the top or right of the search results page (SERP) . Plus, you can of course also find them in the Shopping tab. They differ from the ads displayed in search results because they include product images . Below you can see the Shopping results on the right, in the red box, compared to the normal search results.
Because Product Listing Ads (PLAs) provide shoppers with all the relevant information they need - price, image, product name, and store name - those who see the ads have a better chance of actually completing their purchase. In fact, Shopping has a 30% higher conversion rate than text ads. Here's what makes Google Shopping such a powerful platform.
Until now, to have your products listed on Shopping, it was necessary to have accounts on both Google Merchant Center and Google Ads. Having an account on Merchant Center allowed you to organize your product feed in a Google-compatible format, while Ads is the place where you could check offers and advertising.