With so much content being created, published and promoted online every second—as well as consumers becoming increasingly self-directed in their quest for answers—competition to capture your audience’s attention has never been more fierce.
As a result, quality and strategic SEO has probably never been more important for helping you be the best answer whenever and wherever your audience is searching.
But as seasoned marketers know, SEO has gone through a tremendous evolution since its early days of keyword-focused content. With more than 2 trillion searches happening on Google every year, today’s SEO is about finding the perfect balance between user-centric content and convincing search engine crawlers that your content is supreme.
Of course, on the journey to creating the perfect content for both humans and search, you may make some mistakes. But the good news is that many are easily avoidable.
Below we dive into some of the most common SEO mistakes, as well as tips for helping you avoid or remedy them.
#1 – Optimizing content around one keyword.
In the “old days” of SEO, it was common practice to optimize web pages with a specific keyword that you wanted to rank for. Today, that practice not only provides a poor user experience for your audience, but it’s simply ineffective since search engines are becoming increasingly better at determining search intent.
Tip: Simply put: Do not optimize any pages for just one keyword. Instead, think bigger about the need your content can fill and hone in on keyword topics that include a variety of relevant and related search terms.
#2 – Neglecting dated content.
Let’s face it. You’ve probably created a ton of content in the last couple years that you haven’t touched since it first published. But you could be leaving opportunity on the table if you’re not regularly looking for ways to refresh it and keep it relevant for searchers.
Tip: Dig into your analytics to find your top and worst performing pages and blog posts, paying special attention to evergreen topics. Then conduct some keyword research to discover new opportunities for updating that existing content to continue or improve ranking momentum.
#3 – Forgetting mobile users.
Whether you’re a B2C or B2B brand, much of your audience is likely using a mobile device to find good content. If your content isn’t mobile friendly, the user experience will be negatively impacted.
Tip: Take steps to ensure that your website and its content is mobile friendly and responsive. Also, focus on creating content for users that would typically use a mobile device.
#4 – Not optimizing for site speed.
This one is pretty simple. Faster Best Database Provider sites have a better crawl rate and provide a better user experience.
#5 – Failing to include relevant and helpful internal links.
If you’ve attracted people to your content, you have a captive audience that’s interested and probably looking for more. As a result, internal links are critical to keeping people engaged and signaling that you have more to offer.
Tip: Always be on the lookout for opportunities to link to other content on your website. In addition, use keyword variations for anchor text to expand visibility for the keyword topic that content represents.
#6 – Failing to include relevant and helpful external links.
Just like internal links, external links have the ability to provide your users with more helpful and relevant content. In addition, quality external sources can also signal credibility to search engines and users.
Tip: Make sure that all external links Buy Mobile Database open in new windows to allow users to venture to other content, but also make it easy for them to go back and stay engaged with your content.
#7 – Serving up hard-to-read blocks of content.
Users are often looking to find and absorb content quickly, and move on if they are unable to easily see the value in the content they’ve clicked on. In addition, studies show that people read online content in an “F” pattern. As a result, large blocks of text can be a big turn-off for many, especially those using mobile devices.
Tip: Utilize headline tags to break up content. This will not only make it easy for users to scan content, but also send a positive signal to search engines.
8. Forgetting about image optimization.
The images on your website or blog add an important visual element that can positively impact user experience. But they can also help you tell your story to search engines.