If you want to attract your users with Yandex, the safest strategy is the same one you would use for Google: create quality content that appeals to your audience. As the about Yandex page states, The usefulness and usability of a product is more important than the money we can make from it. To measure user behavior on your website, Yandex recommends that you regularly analyze your web server logs. Pay particular attention to: Advertising Continue reading below Traffic Sources: Identify the sources that bring the most visitors to your website. Search Queries - Analyze the queries that bring visitors to your site. Target Pages - Measure conversions on pages like shopping carts and forms. Platform Specs - Determine which platforms users use to find you and optimize for a better on-site experience. 4. Backlink Traffic In 2013, Alexander Sadovsky, head of web research at Yandex, announced that links would no longer be a ranking factor for business queries. Instead, Yandex has redoubled its focus on user behavior.
While this change, implemented fax list in 2014, didn't kill link building, it certainly was a game changer. Now, there is a common belief in Yandex SEO that links that show real traffic are more beneficial than thousands of links that are never clicked on, because they show user interest. According to Dmitry Sevalnev, SEO manager at a Moscow-based digital marketing agency pixelplus.ru, Yandex takes into account several factors related to user behavior, including: The volume, shares, and behavior of non-organic search traffic. The presence and number of backlinks that actually bring traffic. Advertising Continue reading below However, Dmitry cautions that these numbers are secondary factors that simply contribute to the most important user behavior metrics. Increased backlink traffic does not necessarily equal quality backlinks. Ultimately, optimization practices for Yandex are similar to those you use for Google: Focus on quality links rather than quantity.
Earn relevant backlinks from sites related to your niche. Use links to build your authority and credibility. Remember, backlinks alone are not a decisive ranking factor. They will only start to play a role when the number of downline sessions is really considerable. 5. Doman Age Equals Authority The age of the domain plays a bigger role in the ranking of websites in Yandex than in Google. It can be difficult and time consuming for new sites to get rankings. . Fortunately, you can check what Yandex thinks is the creation date of a particular page by checking the cache data in Yandex. You can do this with the help of Website Auditor (disclaimer: my tool). Advertising Continue reading below Website Auditor will show you how many pages of your domain were indexed by Yandex and when they were indexed. yandex2 6.