This is not surprising, because, as some recent Consumer Email List Nielsen studies point out, Spaniards have spent 32% more time looking at screens than sleeping. There are already studies that show that we have accentuated the use of the double Consumer Email List screen », he explains. Influencer marketing , which far from diminishing has hit the growth spurt with the pandemic, continues on the crest of the wave. Not surprisingly, 8 out of 10 advertisers and agencies admit to having increased the content generated in collaboration with highly coveted prescribers in recent months.
However, not all content illuminated by Consumer Email List influencers enjoys the same status among consumers. A recent report by SlickText concludes that 37.8% of consumers value reviews above other types of content signed by prescribers. Compared Consumer Email List to "reviews", content such as "how-to's" (16.2%), details about the personal life of the influencer (11.5%) or comments about social events are less valuable in the eyes of the consumer (10.6%). Although these preferences are the majority in most age groups.
The females assigned to Generation Z are out Consumer Email List of the norm and the content that most seduces them from the influencers is the «how-to's» (20%) and the motivational posts (10.1%). It seems, on the other hand, that the majority of adults rely Consumer Email List on reviews of all kinds now to find out about a product. And while word of mouth remains the most influential method for consumers to try new brands, 52% of consumers admit to reading reviews online.