If you can make your URL shorter and more keyword-friendly, go for it. But don't cram keywords or shoot for some arbitrary keyword density — Google's smarter than that! Here's a little blog SEO reminder about what you should review and optimize: Write your meta description. Meta descriptions are the descriptions below the post's page title on Google's search results pages. They provide searchers with a short summary of the post before clicking into it. They are ideally between 150-160 characters and start with a verb, such as "Learn," "Read," or "Discover.
While meta descriptions no longer factor into Google's keyword ranking algorithm, they give searchers a snapshot of what they'll get from reading the post and help improve your clickthrough rate from search. Optimize your page title and headers. Most blogging fax number list software uses your post title as your page title, which is the most important on-page SEO element at your disposal. But if you've followed our formula so far, you should already have a working title that will naturally include keywords or phrases your target audience is interested in. Don't over-complicate your title by trying to fit in keywords where they don't naturally belong. With that said, if there are clear opportunities to add keywords you're targeting to your post title and headers, feel free to take them.
Also, try to keep your headlines short — ideally, under 65 characters — so they don't get truncated in the search engine results. Consider anchor text best practices as you interlink to other pages. Anchor text is the word or words that link to another page — either on your website or on another website. Carefully select which keywords you want to link to other pages on your site because search engines take that into consideration when ranking your page for certain keywords. It's also important to consider which pages you link to. Consider linking pages that you want to rank for a specific keyword. You could end up getting it to rank on Google's first page of results instead of its second page — and that isn’t small potatoes.