Kevin Kelly, founder of Wired magazine in the United States, gave a speech on the theme of "Business Trends and Opportunities in China in the Next 20 Years" in Guangzhou, and proposed that "sharing, interaction, flow and awareness" will be the future business development. Four Trends: "The economy of the future is an on-demand economy, not an economy of all." Second-hand commodity trading is a kind of sharing economy, and this kind of second-hand commodity trading does not mean denying consumption upgrades. Logically speaking, the stratification of social consumption is a perpetual motion machine. Today, when consumption upgrades have become the "main theme", people's pursuit of quality of life is becoming more and more vigorous.
However, the consumption upgrade is accompanied by a general trend of excessive consumption and the emergence of a large number of idle second-hand goods. The sale of high-quality second-hand goods is also an out-of-the-circle form of consumption Fax List upgrade. The most typical representative is the second-hand transaction of small household appliances and luxury goods. Combined with the "time machine" theory, Japan's second-hand market has developed quite maturely and has established a mature offline second-hand market at the earliest. From the 1960s to the 1980s, a large amount of overdraft consumption in Japan caused a sharp increase in the number of idle items in people's homes; after the 1990s, the consumption patterns of the Japanese people during the Heisei Great Depression changed, and more people actively participated in the in the second-hand market.
The market is educated in the process, and the business model gradually matures and becomes part of the daily mainstream consumption model. In a nutshell, it is the accumulation of second-hand goods, the polishing of business models, the establishment of business status, and market education throughout. Of course, we can't copy and make mistakes of bookism, but when we have seen the huge and perfect second-hand economy in developed countries, we can also speculate about the development trajectory of domestic second-hand e-commerce.