Forum Posts

Robin Islam
Apr 12, 2022
In Welcome to the Forum
The construction of the field, the intuitive change, is the increase in the use time of offline users. According to the "Online Survey Report on Consumer Satisfaction of Live E-commerce Shopping" released by the China Consumers Association, the survey results of the time spent watching live broadcasts in a week show that 42.4% of consumers watch live broadcasts for 1-3 hours, and 24.9% of consumers watch live broadcasts for a long time. for 4-6 hours. Although, since the popularity of live e-commerce, impulsive consumption has always been a focus of criticism from the outside world. In fact, in essence, the charm of live e-commerce is to stimulate users' demand for unplanned shopping. In life, most people do not make a clear shopping plan from time to time. In "selling while playing", in addition to some useless items purchased on impulse, they will also buy some daily necessities that have not yet been planned. We This trait can also be seen from the ranking of products sold by live e-commerce. According to the report of the China Consumers Association, from the perspective of live broadcast shopping category preferences, most of the categories consumers buy in live broadcast e-commerce are clothing, daily necessities, food, and beauty. Among them, the consumers who choose clothing are the most, accounting for 63.6%. It can be seen that most of the Phone Number List major categories of live broadcast e-commerce sellers have a high repurchase rate, many brands and models, and the unit price is in the range of tens of yuan/hundreds of yuan. Consumers have a high degree of randomness in their decision-making when purchasing clothing, daily necessities, and gourmet food, which are often products that consumers purchase in unplanned shopping. In contrast, 3C, digital, electrical appliances and other hardware products will go through a long screening period from the time of consumption intention to the final purchase decision, and the prices, parameters, and functions of these products are relatively fixed, and users are more inclined to Make rational decisions and are rarely moved by the anchor's words. Returning to the long-term value of live broadcast e-commerce, if it is a subdivision of traditional e-commerce consumption, its vitality will decline with the withdrawal of capital and the decline of social popularity, and eventually die out.
0
0
1
 

Robin Islam

More actions