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Shakib Khan
Jun 13, 2022
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About 67 million views, according to Curry, leading Coinbase User List the NFL to strike a deal with the two teenagers and co-produce a national TV spot, illustrating how UGC and influencers are becoming integral to brand creative. While Curry attributes some Coinbase User List of the buzzy video’s success to her social team joining the conversation without hesitation, a blend of several marketing trends helped to boost the feel-good content’s reach. “It was very clear by the comment section as it kept growing that nostalgia was really the driving factor for its success,” she said. “People loved seeing two kids getting outside, Having a perfect day playing catch with Coinbase User List their pals. This nostalgia was the kind of thing that reminded you why you love football in the first place.” Nostalgia is a significant part of the NFL’s TikTok approach, sharing highlights of Coinbase User List old gameplay from previous decades. The method is clever in that it appeals to multiple age demographics, blending the digital preferences of social-savvy Gen Zers and millennials with sports content that older groups may remember seeing live.Ocean Spray in recent months has embraced a similar attitude toward weaving nostalgia into TikTok content, The company’s Senior Manager of Digital Precision Marketing Melanie DiBiasio detailed during the SXSW panel. In October, the beverage Coinbase User List brand teamed with creator Nathan Apodaca after he posted a clip of himself skateboarding to Fleetwood Mac’s “Dreams” and sipping from a bottle of Ocean Spray Cran-Raspberry. The video helped the 1977 song chart again and has since drummed up more than 80 million views, suggesting why a number of public figures, creators and companies including Ocean Spray have moved in to capitalize on the buzz. ″… Especially during the time when the video came out, people were starting to feel COVID fatigue and look for something to make them feel good,
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